Wick Communications CEO John Mathew takes a Gatorade bath for the team

In recent years, winning football coaches often get doused by their players with a jug of Gatorade in a sideline celebration. Since the theme for the Wick-wide October 2009 classified advertising blitz was football, it is only fitting that CEO John Mathew agreed to participate in that tradition if the company exceeded its goals on the blitz.

Each of 25 classified sales centers in the company had a goal of gathering 50 points in the blitz that focused on outbound employment sales and growing service directories. If the total effort achieved 1,250 points, then the participants shared in some rewards. And if the results exceeded that figure by more than a third, then Mathew agreed to a Gatorade celebration bath.

The blitz not only brought in new business and enhanced sales techniques, but it resulted in exceeding the Gatorade goal by 39 points. Mathew graciously agreed to the victory celebration at the Sierra Vista (AZ) Herald.

Participants from Tucson newspapers were Monica Akyol, Stephen Myers and Rebecca Rogers. From Sierra Vista were Nancy Bernard, Coco Lucero and Vicki Brenner.