Tracking of Wick mobile Web sites begins
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The Wick New Media department is in the process of building mobile Web sites for all online properties residing on the Townnews CMS (content management system) and special analytics code is being put on the mobile sites so that visitors, page views and types of mobile devices can be determined.
“We are using a free, robust tool from percentmobile.com to keep track of various statistics,” said Wick Web developer Christian Ramirez.
Mobile activity at the Daily Iberian ( www.iberianet.com ) leads Wick sites that have a mobile version. In the past week it received more than 2,400 page views. Not surprisingly, the most popular mobile device accessing the site is the Apple iPhone with a 63% share.
“We are starting to include mobile page views in our Wick-wide monthly Web site statistics,” said Wick new media director Peter Bakke, “The growing trend of mobile visitors to our newspaper sites is exciting. Mobile analytics will help us track that growth.”