Cindy Hefley had a whirl wind tour...
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Cindy Hefley had a whirl wind tour to a number of Wick Communications markets during November to do market tours, meet local staff, prospect for new revenue opportunities and meet with existing advertisers. In the course of two weeks, Cindy visited: Montrose, CO; Ontario OR/Payette ID; Williston SD; Sidney MT; Covington, LaPlace, Slidell, Bogalusa and New Iberia LA and Roanoke Rapids NC.
Hefley met store managers for many of our major advertisers like Home Depot, multiple JC Penney locations, Alltel, Walmart, Lowe’s Home Improvement and Best Buy. Hefley was enthusiastic about what she found in our markets. “This was a terrific opportunity to drive the newspaper’s market area so I can even better convey to our national retail advertisers the great story we have to tell about our markets. I really enjoyed meeting spending time with our publishers, sales management and staff to brainstorm ideas and learn the nuances of their cities.”
Hefley will be on the road again in January to the Pierre and Wahpeton markets and has a busy upcoming travel calendar visiting many of our major accounts to drive new business to our newspapers.