Green Valley News & Sun appoints advertising director
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Julie McLain has been named director of advertising for the Green Valley News, The Sahuarita Sun and the Santa Cruz Valley Sun in Arizona
McLain has had a successful career in sales and marketing for print, online and broadcast, and she was a small-business owner in Minnesota. She joined the paper in the spring of 2011 and was named ad director in October.
"Julie has made a big impact in the short time shes been here," Publisher Pam Mox said. "She is a welcome addition to an already strong team that understands the needs of local businesses and wants to serve our readers."
McLain served with several organizations while in Minnesota, including a term as president of the Minnesota chapter of American Women in Radio and Television, secretary of the Grand Avenue Business Association, and as a member of the Advertising Federation of Minnesota.
"I cant imagine a better market in which to advertise in the newspaper," McLain said. "The demographic of Green Valley reads and relies on newspapers and the Green Valley News reaches about 80 percent of the residents. Our readers read our paper not just to find out what is happening in our community but also to find out what our businesses are promoting. They view ads as content."