Metiva to take on new challenge
|
From the Frontiersman.com
The Mat-Su Valley Frontiersman has added a seasoned sales and marketing professional to its staff.
Wasilla resident Cheryl Metiva joins the Frontiersman team on Monday as director of advertising and marketing. She most recently served as director of marketing for Morris Communications in Anchorage, where she was responsible for creating and implementing effective sales messaging that encompassed the entire line of Morris print products, including Alaska Magazine, The Milepost and several newspapers around the state.
Previously, Metiva served as marketing consultant and general manager for Coming Attractions Theatres Inc., where she oversaw the marketing campaign that launched the $12 million, state-of-the-art Valley Cinema. Prior to that, she was executive director of the Greater Wasilla Chamber of Commerce, which was recognized as Chamber of the Year by the state Chamber of Commerce under her leadership in 2006.
“It is a privilege to take on the challenge of this position at the Frontiersman, which has such deep roots and a rich tradition in this community,” Metiva said. “I am excited to be working in the Valley again, and I look forward to renewing some great relationships.”Metiva has lived in Wasilla since 2004. She is married to Marty Metiva, executive director of the Mat-Su Resource Conservation and Development Council and former Wasilla City Council member.
“We are pleased to welcome someone of Cheryl’s stature and talent to the Frontiersman,” Publisher Mark Kelsey said. “Her background, experience and commitment to the community are assets that will complement our already excellent team.”