Career national sales executive named Wick advertising director
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Cindy Hefley, a career executive in major and national account sales and sales management, will join Wick Communications Company as director of advertising effective May 10.
Hefley's primary role with Wick will be handling national advertising sales for all locations in the company. She also will work with publishers and advertising managers to increase sales in their respective markets.
Hefley is a native of Kansas and studied journalism at Washburn University and Kansas State University before working in ad sales and sales management at the Wichita Eagle from 1981 to 1988. She then joined Tucson Newspapers, where she was promoted six times during a 15-year tenure. She was named Gannett Pacific Division manager of the year for her work in restructuring four ad departments and 190 employees into a team-based sales force.
As national advertising manager at the San Diego Union-Tribune, Hefley co-chaired the newspaper's task force on the 2003 Super Bowl, was publisher of a niche publication on health and fitness, and increased revenue in national ad categories of telecommunications, movie studios, travel, pharmaceutical, financial, packaged goods and co-op advertising.
Hefley had been working for Wick as a consultant. Before taking on that role, she worked for Suburban Newspapers of America's former advertising division, LocalPoint Media, for more than two years, ending there as chief operating officer and director of sales. LocalPoint represented more than 900 suburban and community newspapers. Hefley's role in national sales focused on travel and tourism, entertainment, major retail and financial services.
Hefley and her husband, David, live in Tucson. They are the parents of two adult children, Erin Coulter, who lives in Tucson, and Ashley Hefley, of Los Angeles. The Hefleys welcomed their first grandchild, Haily, Erin's daughter, six months ago.
Hefley will work both from her home and in the Tucson offices at Territorial Newspapers, where she will report to Tom Lee, group manager.