Roanoke Rapids, NC Customer Appreciation Sale

The Daily Herald in Roanoke Rapids, NC had a Customer Appreciation Sale on June 22. The advertising sales team phoned customers during the morning to thank them for their business and offer some very special rates. The sale featured 2 x 5 ads with pricing that decreased when the number of multiple ads purchased increased. The account execs were paid a bonus for each ad sold and earned extra bonuses for every 6 ads sold, meeting individual goal and meeting team goal. Extra bonuses of various amounts were hidden in balloons that had to be popped to reveal the bonus.

The team sold 108 ads on nine pages that were published on June 25 and generated more than $5,000.