New advertising director in Roanoke Rapids
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She’s an avid shopper, she loves to read ads and she’s new to the Roanoke Valley.
“I dig shopping!” said Carol Crittendon, new advertising director for The Daily Herald.
Crittendon said her love for shopping, her enthusiasm for reading ads and her determination to find a bargain - not to mention her 15 years experience in newspaper advertising and degree in journalism (heavy in advertising) - makes her the person to serve the Roanoke Valley’s advertising needs.
“I love to see ads created and well designed,” she said. “It fuels my creativity when it speaks to me.”
Crittendon, who joined The Daily Herald October 17, plans to translate her passion for design into the Herald’s ads. “My goal is to make sure every ad our customers spend their money on is an investment in their business,” she said. “If it’s not helping them be successful, it’s not helping us be successful.”
Critttendon has 15 years experience in newspaper advertising management including stints at the Portland Press Herald in Portland, ME and The Republican in Springfield, MA. She said she plans to work hard to keep The Daily Herald’s products fresh and of a high quality because she sees it as an investment in the community.
Crittendon said she’s also looking forward to becoming involved in the community. She thinks being active in the local chambers of commerce and other organizations will be fun. “It’s our responsibility to keep community groups functioning,” she said. “We can do that by being involved with them.”
Crittendon recently completed her move to Roanoke Rapids along with husband Steven and daughter Amelia.