Alessia Alaimo Promoted to Senior Product Manager, Driving Strategic Growth in Digital Platforms

Wick Communications is pleased to announce the promotion of Alessia Alaimo to the role of Senior Product Manager. In her new position, Alessia will oversee the company’s consumer-facing systems, including key platforms like Blox, Second Street, advertising tools, and subscription services. This appointment reinforces Wick Communications’ commitment to delivering innovative and user-centric digital products while maintaining a strategic focus on profitability and customer satisfaction.

In her expanded role, Alessia will lead the creative design, technical implementation, and user experience on these platforms. Building on her success with strategic product launches, such as the company’s Legacy obituaries platform, Alessia will continue to spearhead initiatives that enhance the value and functionality of Wick’s products.

“As Wick transitions from a ‘digital-first’ mindset to a ‘product-thinking’ strategy, Alessia’s leadership will be instrumental in aligning our digital platforms with broader strategic goals,” said John D’Orlando, COO.

“Product thinking involves treating every aspect of our operations strategically, ensuring digital is integrated seamlessly into our offerings while meeting the evolving needs of our subscribers and advertisers.”

This shift in focus aims to position Wick Communications at the forefront of innovation, emphasizing user-centric design and strategic alignment across all aspects of the business. The company is committed to leveraging product-thinking strategies to maintain profitability while continuing to serve its diverse customer base effectively.

Alessia Alaimo has been a valued member of Wick Communications since March 2013.